Weight Loss

Start your plan today

Your thoughts drive your behaviours

I have a plan for you…

Stop thinking about food
Create new eating behaviours
Permanent change in desire

Weight loss isn’t only about what you eat! It’s about how you think, feel, and behave towards food. If you are thinking about food all the time, specifically about what you can’t have, you are going to want it all the more, aka “cravings”. If you think, view, and relate to food the way slim people do, EVERYTHING changes.

Relevant factors influencing weight loss

Diets are too simplistic because there are so many factors that affect what you eat. All of the factors below have to be dealt with and new behaviours put in place to tackle them.

  • Emotions
  • Chemical cravings
  • Psychological cravings
  • Decision points
  • Social pressures
  • Stress factors
  • Work and home routines
  • The Saboteurs

Change the rules – do something different

Most people I see have tried every weight loss diet going, and by definition, if they’re seeing me for weight loss, it hasn’t worked for them.

What you eat is important, but the real trick is to think differently if you want long-lasting change. The problem with diets is, although they work, they don’t change the behaviours. The whole diet industry is based on getting you to lose weight without changing behaviours.

Think about it, when you’re on a diet all you do is think about food. What you can have and can’t have. How does that train your mind for the future?

What you need is an “Eating Plan”, NOT a “Diet”

What you need is a way of eating that is easy to do, moves your focus away from food and allows you to eat whatever you want. But most important of all, a way that creates an eating behaviour that sets you up for the future and that happens automatically.

To do that you need to make changes at a subconscious level. You see, I can give you my support but without the behavioural change and commitment to back it up, you will probably fail . I train your brain and body to want to eat the right way, and you have to train your mind to make different decisions and help it to create new, more appropriate behaviours on auto-pilot. I also offer you the option to have a consultation with a nutritionist whilst I help you programme wellbeing and positive behaviours to choose the correct eating pattern suitable for you.

This creates a positive mindset and structure for life that is easy to maintain, without all the rules and guilt that we associate with constantly being overweight.

“I lost over 8 stone doing it “Howard’s way” and I have to say, I have completely changed the way I eat. The magic pill does exist but it’s in my brain, not in a blister pack.”

Take the first step to a better you

Get in touch with us today for a no obligation consultation. Positive results start right here.

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    What our clients say about us

    We’re proud to have helped people like you overcome their challenges

    N K
    N K
    Howard has helped me tackle anxiety which I have struggled with over the last 20 years. I had tried medication, CBT and counselling and nothing had helped. He has helped me to understand the power in my own mind to overcome my anxieties and be more positive. I have learnt to re-frame and stop overthinking and being negative. He has helped me to deal with some major life events that were haunting me. My family and I have seen a dramatic improvement in my mindset and the way I tackle issues that ordinarily would have resulted in debilitating panic attacks. Could not more highly recommend Howard.
    ss b
    ss b
    Firstly Mr Howard is very professional throughout the process. He looks after like a mother, he politely check if the techniques are being implemented with the clear understanding. He is very humble and down to earth in approaching very sensitive issues of the individual. He then designs the program according to the specific requirements of each individual. He changes his approach instantaneously if clients struggles to visualise or do something. I found him very dedicated to his work, he responds 24/7. Sends reminders, study material to bring positive energy in every aspects of life. God bless you Mr Howard. It is a blessing to have a mentor like you.
    Janice Graham
    Janice Graham
    On the 20th November 2021 I suddenly and from nowhere, developed Tinnitus - to say this hit me like a ton of bricks is an understatement. Howard, who can relate to the condition of Tinnitus, was able to completely understand my situation, and help me through it. We completed a session and Howard was able to calm my nerves and my racing brain by teaching me some coping methods through Controlled Breathing and Tapping. Howards calm and informative ways allows a person to understand what anxiety and stress is doing to their bodies, and how to overcome it. He very kindly sent me a tape to listen to for Controlled Breathing and Self hypnosis which has helped me immensely when I feel anxiety creeping up on me. Thank you Howard for the informative zoom session on Tapping, Controlled Breathing and Self Hypnosis.
    Penelope Nanton
    Penelope Nanton
    Have had many hypnotherapy sessions with Howard over the years. He has helped me through many difficult passages and taught me how to deal with stress and anxiety and taught me how to look at life with a different vision. Howard is always there for me when most needed if I slip backwards or if I am faced with a challenge. In addition to this his seminars are a great place to learn and continue learning. Thank you Howard for always being there and all you have helped me achieve.
    Steven Howard
    Steven Howard
    Howard treated me for ptsd and my stress was under control after the first session. His hypnotherapy technique made me feel like I’d had the best deep sleep I’d ever had and that was in an hour session! Unbelievable results that I cannot thank him enough for. I recommend Positive Belief to anyone with stress or anxiety problems like I had as an overworked paramedic.
    Tony Charlton
    Tony Charlton
    Having smoked for 38 years I have given up thanks to Howard's positive therapy. I gave up before our first zoom meeting and the whole experience has been inspirational. I'm a great believer that you get out of life what you put in. Well I can honestly say that in this case I have put some effort in but have got so much more out of the experience. If this helps just one person to give up like me then im happy . Many thanks Howard .
    Manjit Dhillon
    Manjit Dhillon
    I had been a “Yo-Yo” Dieter, been a “High Volume” eater and a “All or Nothing” person all my life. I lost the weight and then regained it as I never worked on how to lose weight and maintain WHILE eating healthy foods. Having gone through the menopause (losing focus , memory and gaining weight around my tummy ) I thought, that was it and I would never be able to lose weight again. Also I lived on” Artificial Sweeteners” and low fat foods for as long as I can remember. Howard kick started my healthy eating plan. He provided the structure, the accountability and techniques that helped to work with me to lose 20lbs in 6 weeks (while still feeling full and eating lots of food). I know that I was his toughest client. I now have everything that I need to continue on my own until I reach my goal. It is all sustainable weight loss. I no longer have any artificial sweeteners in my tea,( I had been looking for ways to give up on it for years). I had information overload about diets. Howard explained that stress was the biggest culprit and learning to work with breathing, tapping, coping techniques and hypnotherapy helped the body & mind work more effectively and in harmony to achieve the goals desired. Howard helped to be more mindful and calmer in the whole approach. Thank you Howard. You are a Star!!!
    Elaine Conaghan
    Elaine Conaghan
    Delighted with my progress in 6 weeks of working with Howard Ratcliffe I am mentally physically and spiritually transformed! Howard is a genius in motivational and intense support! Howard has monitored and supported my progress for 7 weeks over 16 hours a day 7 days a week . I’m in awe of his dedication to me snd I owe to him my success although he claims it is me!! I would highly recommend Howard, I will definitely be coming back for alternative treatments and I suggest if you really want to change your holistic self then you invest in Howard because he will genuinely be invested in you!.
    Georgia Wilkinson
    Georgia Wilkinson
    I had been suffering with chronic pain in my stomach for over a year, struggling with walking, sleeping, attending school and living a normal 16/17 year old life. After having countless tests, scans and appointments through the hospital and having no real results or diagnosis, I was getting more and more frustrated. The only thing I was advised to do was continue taking pain killers and seek support from the pain clinic to handle living with the pain. The only times, during this period, that I felt even a remote sense of relief from the pain was when I had acupuncture sessions. However, this only lasted for a few hours. This all changed after travelling to see Howard. My sessions with Howard were empowering, informative and life-changing. He was very knowledgeable and helped me to understand how the brain and body processes pain and stress. After the hypnotherapy, I was feeling the most relaxed and hopeful I had felt in a long time. He has a very calming presence and was both very professional and easy to speak to, making me feel at ease throughout. Now, over a year on, I am happy to say I have been pain-free since then, with only the occasional flare-up (of which I can control, using the methods Howard taught me). I regularly listen to the tapes that Howard has sent me and have integrated the methods and techniques he taught me into my daily life. I am very appreciative of Howard’s help and support, and I will forever be grateful for how much he has helped me to improve my life and health. I would definitely highly recommend Howard to anyone who would benefit from help and support in changing their life for the better, no matter how big or small their challenges may be. Thank you Howard 🙂
    Flower Power
    Flower Power
    After one virtual relaxation and meditation session with Howard I was able to sleep better that I had in months... a whole night of unbroken sleep and I feel like I can tackle the world again! It was great to be able to access this even with Covid-19 restrictions and I really look forward to my next session. Many thanks Howard.

    Fully accredited & certified

    (Accredited Counsellors, Coaches, Psychotherapists & Hypnotherapists)

    Accredited Hypnotherapy Training Course Trainer

    Member of The International Society of Paediatric Hypnotherapists T.I.S.P.H

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